Mizuno

100Years of Sports and MIZUNO

A Century of sports

The first modern Olympic games were held in Athens, Greece in 1896. Modern sporting events, as we think of them, first gained wide popularity in Europe and the United States around the middle of the 19th century. Western sports came to Japan after the Meiji Restoration (1868) and spread rapidly. In 1912, at the fifth Olympiad, Japan participated in the Olympic Games for the first time. In 1906, around the time modern sporting events began to gain real acceptance in Japan, MIZUNO was founded as MIZUNO Brothers Ltd.”In the century since, MIZUNO has worked steadily toward the development of sports in Japan and throughout the world. In the history of civilization, the last 100 years has marked an age of a rise in sports-through war, conflict and the vicissitudes of politics and economics. It has been a time in which sports have played a role of immeasurable importance to humanity. While tracing the steps that MIZUNO has left in the sporting world over the last century, we wish to look at the vital role that sports have played in society and the decisive role they can play in the future.

1900s – 1910s

1906
Rihachi Mizuno and his younger brother Rizo found MIZUNO Brothers Ltd. in Osaka. The shop sells western sundries, including baseballs.

1907
Sales of order-made athletic wear begin.
1910
The shop moves to Umeda Shinmichi in Osaka and its name is changed to MIZUNO Shop.

1911
Production of sporting goods is planned.
1912
Tokyo branch opens.
1913
MIZUNO Shop begins to manufacture baseballs and gloves.

1914
Dojima Factory opens. Full-scale production of sporting goods begins.
1916
MIZUNO calls for standardization of hard baseballs.

1917
Izuhi and cup marks are registered as MIZUNO trademark.

1918
MIZUNO begins to sell a variety of products under distinctive names, including “over sweaters,””cutter shirts,””boston bags”and “run pants.”

1920s – 1930s

1921
Planning for production of golf clubs begins.
1923
Domestic production of skis begins.

1927
New headquarters building is completed in Yodoyabashi, Osaka.

1929
Rihachi Mizuno visits Europe and the United States.

1933
Star Line, the first Japanese made golf clubs, go on sale.

1934
Tokyo Itabashi Factory opens.
1938
Select Scientific Laboratory (today’s Technology Development Division) is established.

1939
Shanghai MIZUNO Sporting Goods Company, Ltd. is established.

1940s – 1950s

1940
MIZUNO’s type 301 Soarer glider sets new records for altitude and flight duration.

1942
Company name is changed to MIZUNO Co., Ltd.
1943
Yoro Factory opens.

1955
Rihachi Mizuno receives the Award of Merit from the All Japan HS Baseball Federation.

1956
Rihachi Mizuno is awarded the Medal with a Blue Ribbon for philanthropy.

1957
MIZUNO develops and patents an injection-molded, compressed plastic bat.

1960s – 1970s

1962
MIZUNO is listed on the Second Section of the Tokyo Stock Exchange.
1965
World’s largest golf factory opens in Yoro.

1st Grand Monarch Golf Tournament is held.

1969
Rihachi Mizuno is appointed Chairman, and Kenjiro Mizuno President, of MIZUNO Corporation.

America MIZUNO is established in Los Angeles.

1971
Rihachi Mizuno is inducted into the Baseball Hall of Fame.

1972
MIZUNO is listed on the First Section of the Tokyo and Osaka stock exchanges.
1977
MIZUNO golf clubs are enshrined in the American Golf Hall of Fame.

1980s – 1990s

1980
MIZUNO introduces CIS.

1981
MIZUNO RunBird Co., Ltd. is established.
1982
Vanguard drivers, the first golf clubs with carbon heads, go on sale.

RunBird athletic shoes go on sale.

1986
MIZUNO starts golf workshops in Europe.

1987
MIZUNO Shop begins to manufacture Sports wears in US.
1989
1st MIZUNO Tokyo Open Golf Tournament is held.
MIZUNO Corporation of America is established.

1990
Ti-110 and Ti-120, the world’s first golf clubs incorporating pure titanium, go on sale.

1991
MIZUNO shoes sets the100m dash world record(9.86s) in Tokyo.

1992
MIZUNO Osaka head office is established.

Notus golf clubs go on sale and are a big hit due to a new product plan and a winning marketing strategy.

1993
MIZUNO Corporation of Hong Kong Ltd., a production management company for the Asian region, begins operations.
1994
Innovative new heat-retaining material Breath Thermo, go on sale.

1995
Production of MIZUNO sportswear in China begins.
1996
MIZUNO develops revolutionary 9-point metal baseball spikes known as Glitter.

MIZUNO develops Cat Plus, running shoes with enhanced forefoot functionality.

1997
MIZUNO dissolves MIZUNO Corporation of America and establishes a new subsidiary, MIZUNO USA, Inc.

MIZUNO Wave shoes with improved stability and cushioning are developed.

1998
The MIZUNO Open-Road to the British Open golf tournament at Setonaikai Golf Club.

Baseball glove maker Tsubota receives “Contemporary Master Craftsman”award.

2000s – 2013

2000
Products incorporating Ice Touch cooling fabric become a big hit.

2002
Beyond Max, the industry’s first rubber baseball bat using polyurethane on its surface, goes on sale.

Yoro Factory is reorganized as a subsidiary, MIZUNO Technics Corporation, and meets the environmental target of zero emissions.

2003
Bat maker Isokazu Kubota receives the Ministry of Labor’s “Contemporary Master Craftsman” award.

2004
MIZUNO enters into partnership agreement with International Association of Athletics Federations (IAAF).
2005
New baseball for professional baseball games goes on sale.

2006
Brand marks integrated in order to establish a new 100 year brand.

“MIZUNO Victory Clinic” the skill training and lecture by top athletes started.

2007
MIZUNO China Headquarters established in the suburbs of Shanghai.

“Infinity wave” the sola with new technology is developed for Running shoes.

2008
Establishes of the MIZUNO Corporation Australia Pty Ltd.
2010
“PRECISION FIT ONLINE” the online shoe fitting system is developed.

2011
Signed for Osaka marathon.

2012
MIZUNO Italy is established by finalizing a contract to take over its Italian distributor, Alto.
2013
Establishes of the MIZUNO Korea Ltd.